Promo Kit – Evaluation


To evaluate this project I strongly believe that I have discussed thoroughly about who my target audience is as well as how I would promote it to them correctly.

Looking at this project, my strengths were definitely within the writing aspects of the assignment. At the start of this project I was kind of lost a bit at what I should focus my writing on, but after doing the research for my target audience, it became a lot easier to write up, and when I got the audience down, looking into where to promote was just as easy to write.

As for my weaknesses, I can’t say there’s a lot to discuss seeing how this project was pretty straight forward and only 2 weeks long. Although I will mention that I probably should mention that poster isn’t to full completion. When I started the project I wanted to link it to my 3rd year project, but the problem was is that my idea wasn’t fully fleshed out, I kind of new what I wanted to implement, and what my target audience would be, but as for the plot I had no clue. This halted me from starting on the poster as well as the project because I didn’t fully know the idea at the time, and to be honest I’m still not 100% about it now.

Overall I’m pleased with how the project came out. Despite my comments I do like the poster and does well to portray what my 3rd year project might be about, depending if I go through with it. If I was to do this project again, I would need to think of the idea sooner so I’m not having to rush creating the poster, but instead take my time with it.

Marketing and Target Audience Research for my Animation


A* art right here


Here are some of the designs for my poster. The reason I created the poster like this is because I want to pretty much explain what’s going to happen within the animation without giving too much away. From an audience prospective they can see that these two adventures are running away from a big monster because they stole something that clearly belongs to them, which will hopefully catch the audiences attention.

Image result for adventure time
reddit. 2017. Glob, it’s Adventure Time’s 7th anniversary today! : adventuretime. [ONLINE] Available at: [Accessed 09 June 2017].
I thought I’d include this in as a reference to my style. Adventure Time has a very simplistic style that I take inspiration from.

Speaking of inspirations. I’ve used some of my inspirations with in my assignment to determine what my Target audience. I research a bunch of different sites, but I found this one particularly helpful in terms discussing why they think the Target Audience for the show is what they predict.

Reviews & Age Ratings – Best Movies, Books, Apps, Games for Kids. 2017. Reviews & Age Ratings – Best Movies, Books, Apps, Games for Kids. [ONLINE] Available at: [Accessed 09 June 2017].

1 last project

New project!!! So before I can click my shoes like a beautiful ballerina and enjoy the British summer, I’ve got one last project to do before I finish 2nd year.

Our project is called “Promo Kit” where we are to write an essay on promoting an animated feature and what methods would we take and why. This is quite a useful project because we can tie it in to our 3rd year animation, by talking about how we would promote our 3rd year projects to our audience.


So far I’ve done a bit of research into looking at the best example of advertising in movies as well as looking at “5 reasons to why Gravity Falls (one of the inspirations for my animation) is great”.

The Hollywood Reporter. 2017. 10 Best Marketing Campaigns for Movies & TV Shows of 2016 | Hollywood Reporter. [ONLINE] Available at: [Accessed 05 June 2017].
If the name isn’t obvious, this website talks about the best examples of marketing from a variety of movies like Deadpool or The Jungle Book. It’s very helpful website, I can discuss some of the techniques which some of these films used and possibly apply it to my marketing approach.

Geek and Sundry. 2017. Five Reasons Gravity Falls Is The Best Thing Ever | Geek and Sundry. [ONLINE] Available at: [Accessed 05 June 2017].
Within this post the writer discusses about what the made the show so popular and why it succeeded. This isn’t a good example about marketing, but it’s good example when talking about target audiences. One of the things that made this show so successful was because of it’s characters and how some of the themes it explored, from sibling conflicts, to first crushes, or even obsession, and it appealed to a lot audiences despite the age of the viewer. Something that I will discuss and talk about within the essay.

It’s only a bit of research but I’m pursuing more websites and looking at different examples in marketing and appealing target audiences so I will have plenty to talk about with the submission.



My next objective is to continue with research, maybe look at some of the links that Jemma has provided. I also want to to somewhat start the essay by thinking about the structure of the essay e.g. what each paragraph will talk about and how many words I’ll cap myself with. As well as I’ll definitely create a concept of the poster that I need to do.


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