Promo Kit – Evaluation

PosterFinal

To evaluate this project I strongly believe that I have discussed thoroughly about who my target audience is as well as how I would promote it to them correctly.

Looking at this project, my strengths were definitely within the writing aspects of the assignment. At the start of this project I was kind of lost a bit at what I should focus my writing on, but after doing the research for my target audience, it became a lot easier to write up, and when I got the audience down, looking into where to promote was just as easy to write.

As for my weaknesses, I can’t say there’s a lot to discuss seeing how this project was pretty straight forward and only 2 weeks long. Although I will mention that I probably should mention that poster isn’t to full completion. When I started the project I wanted to link it to my 3rd year project, but the problem was is that my idea wasn’t fully fleshed out, I kind of new what I wanted to implement, and what my target audience would be, but as for the plot I had no clue. This halted me from starting on the poster as well as the project because I didn’t fully know the idea at the time, and to be honest I’m still not 100% about it now.

Overall I’m pleased with how the project came out. Despite my comments I do like the poster and does well to portray what my 3rd year project might be about, depending if I go through with it. If I was to do this project again, I would need to think of the idea sooner so I’m not having to rush creating the poster, but instead take my time with it.

Marketing and Target Audience Research for my Animation

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A* art right here

PosterWIP

Here are some of the designs for my poster. The reason I created the poster like this is because I want to pretty much explain what’s going to happen within the animation without giving too much away. From an audience prospective they can see that these two adventures are running away from a big monster because they stole something that clearly belongs to them, which will hopefully catch the audiences attention.

Image result for adventure time

reddit. 2017. Glob, it’s Adventure Time’s 7th anniversary today! : adventuretime. [ONLINE] Available at: https://www.reddit.com/r/adventuretime/comments/63owg0/glob_its_adventure_times_7th_anniversary_today/. [Accessed 09 June 2017].

I thought I’d include this in as a reference to my style. Adventure Time has a very simplistic style that I take inspiration from.

Speaking of inspirations. I’ve used some of my inspirations with in my assignment to determine what my Target audience. I research a bunch of different sites, but I found this one particularly helpful in terms discussing why they think the Target Audience for the show is what they predict.

Reviews & Age Ratings – Best Movies, Books, Apps, Games for Kids. 2017. Reviews & Age Ratings – Best Movies, Books, Apps, Games for Kids. [ONLINE] Available at: https://www.commonsensemedia.org/. [Accessed 09 June 2017].

1 last project

New project!!! So before I can click my shoes like a beautiful ballerina and enjoy the British summer, I’ve got one last project to do before I finish 2nd year.

Our project is called “Promo Kit” where we are to write an essay on promoting an animated feature and what methods would we take and why. This is quite a useful project because we can tie it in to our 3rd year animation, by talking about how we would promote our 3rd year projects to our audience.

Research:

So far I’ve done a bit of research into looking at the best example of advertising in movies as well as looking at “5 reasons to why Gravity Falls (one of the inspirations for my animation) is great”.

Advert_Web.PNG

The Hollywood Reporter. 2017. 10 Best Marketing Campaigns for Movies & TV Shows of 2016 | Hollywood Reporter. [ONLINE] Available at: http://www.hollywoodreporter.com/lists/10-best-marketing-campaigns-movies-939307. [Accessed 05 June 2017].

If the name isn’t obvious, this website talks about the best examples of marketing from a variety of movies like Deadpool or The Jungle Book. It’s very helpful website, I can discuss some of the techniques which some of these films used and possibly apply it to my marketing approach.

GF_Web.PNG

Geek and Sundry. 2017. Five Reasons Gravity Falls Is The Best Thing Ever | Geek and Sundry. [ONLINE] Available at: http://geekandsundry.com/five-reasons-to-why-gravity-falls-is-great/. [Accessed 05 June 2017].

Within this post the writer discusses about what the made the show so popular and why it succeeded. This isn’t a good example about marketing, but it’s good example when talking about target audiences. One of the things that made this show so successful was because of it’s characters and how some of the themes it explored, from sibling conflicts, to first crushes, or even obsession, and it appealed to a lot audiences despite the age of the viewer. Something that I will discuss and talk about within the essay.

It’s only a bit of research but I’m pursuing more websites and looking at different examples in marketing and appealing target audiences so I will have plenty to talk about with the submission.

 

To-Do:

My next objective is to continue with research, maybe look at some of the links that Jemma has provided. I also want to to somewhat start the essay by thinking about the structure of the essay e.g. what each paragraph will talk about and how many words I’ll cap myself with. As well as I’ll definitely create a concept of the poster that I need to do.

 

Team Live Briefs – Evaluation

To evaluate this project, I strongly believe that I have successfully worked in a team to create an animated piece for a client.

For my first time ever working for a client, it went well. I got to work with an incredible and devoted team, which we all pulled our weight, and got what we needed to get done by the deadlines that we set. If anything, this is probably the most organised that I’ve ever been, which I feel is mostly because other people were relying on me to do my part and I didn’t want to let them down. Something that I will need to apply to myself when I do my 3rd year project, but it gives me hopes for the future if I’m ever put in a group again. As for working for the clients, it was not what I was expecting. Unlike the other clients that our classmates were working for, ours were not as present. At the beginning where we did our pitch to them, they were very informative about what they wanted and were engaged with what ideas we had. But after the pitch they were pretty much none-existent, I’d send progress emails with links to our blogs so they can keep up-to-date with what we’re doing, as well as asking if there were any changes they would like to add or at the least a reply saying good job. But they never replied which was kind of irritating because we would be continuing working on the animation with constant fear of them replying last minute and asking us to change stuff, plus I feel like we weren’t getting the full client experience like the other groups were, with their clients giving them deadlines to send them updates on the work.

As for how I feel about my performance during the project, I would say I was a team player. Taking on the responsibility on animating the longest scene in the animation, as well doing the editing for the video by myself showed that I was committed to project. I also think that my animating skills have improved in after effects, I can confidently animate a character using the correct procedures, as well as work between After Effects and Photoshop with creating the assets for the scene. Although I might say I did well during this project I made the rookie mistake of working completely off a USB, although I did left copies of my progress on some PC’s, I still worked off it, which came around to bite me in the ass later when it came to rendering the video out, because when I did, some sound effects and background music were missing. And that was because when I was working off USB it didn’t have enough bandwidth to export all the different file formats to put in the render, which ended up with me having to copy all the files on to the PC and re-locate all the files so that they would work.

Overall I am pleased with the end results, as well as how well I worked within a team. If I had any suggestions towards how this project could be better. I would not work off a USB and would like to have had clients who were more active and engaged with what we were doing.

 

Semi After Effects Pro right here…

So with the deadline on Friday and with Team Barley Qualified (best team name ever!!!) working hard on animating. I thought I just put up a quick blog post about how I find animating in After Effects and where I’m at.

As I mentioned getting back into to after effects was tricky but over time I managed get back into the swing of things. I can say now that I’m confident with the program itself, although I may not know it completely, I’m can animate a character in after effects using the right procedures.

We are now in our editing stages, we’ve all fully animated our scenes I’m now currently editing all together. Unfortunately I ran into a problem of having some of my test renders not having all the music and sound effects that I included. This was because I was mostly working off of my memory stick which couldn’t handle rendering all of the audio feeds that I had, so when it exported some of the audio clips were missing. To solve this I just shifted everything to C drive on the PC and just redirected all the audio files so that they will work in the render.

Hopefully with a few more edits will be done but only time will tell

Panic… PANIC!!!!!!!

So here’s a look at what I’ve been doing so far. I’m quite pleased with how the animation looks, because I expected it to look rough around the edges because of the resizing of the character, but it actually looks clean.

So far the animating has been great so far, kind of tricky at the start, because I was trying to get hand of animating characters in after effects again, and also learning how to correctly import files from Photoshop, for example importing them as compositions instead of footage’s, so that the layers that I create in Photoshop will cross over as well, instead of being a flat image. But to sum up animating is quite simple once you get the hang of it.

At the moment myself and Lydia have got half a of a scene animated, where as Adam has one scene animated and has started another. I myself took on the longest scene to animate which is why it’s taking so long for me to do this one scene, but luckily I’m almost done with that scene, and with the next one that I have to is pretty straight forward and can be done within a matter of hours.

We’ve also got our new script recorded which nice, so we’re pretty much waiting all the scenes to be finished animating then we can put them all together, and I’m confident we’ll submit by the deadline if keep on track.

He can walk… He can RUN!!!

Made a sort of mini show reel of a run and walk cycle that I’ve done outside if uni. If you remember I did the run cycle over the Easter holidays, and it was a good attempt for a first run cycle, but I completely trashed the saying  “Learn to walk before you run” so to justify it I did a walk cycle.

My comments about the walk cycle or sort of similar to the run. A good attempt for a first walk cycle, but a bit jumpy, which weirdly suits that character that’s doing the walking. But hey I’ve got to start somewhere.

What a beautiful day

Update:

We pitched to our clients!!! Yes we finally managed to get David and Andrew to come in so we could pitch to them, and they loved it! Despite a few additions to the script, which was expected because it was only a first draft, but they liked the style of animation as well as the way that we’re approaching the brief, which is awesome because we don’t have to change a lot of things that we did already. So after pitching we all cracked on to our tasked. Adam and Lydia cracked on with making more assets and scenes, while I made the additions to the script (with input from them) which you can check out here – Emergency Vehicle Script Draft 2.

Also I’ve created some assets myself. I’m working on two scenes of the animations, which involves a inside view of the car and a street view. So far so good, most of the assets and scenes are completed and I’ve whacked some of the bits into After Effects, but I’ve still got some bits to create before I animated. I’ll probably discuss with what I’ve done so far with my group tomorrow.

Also we have got some bits animated on Adam‘s computer, roughly about 12 seconds, but not as much as we planned to do a couple a weeks back, hopefully we’ll have more scenes animated by the end of the week.

(I’m writing this on a very sunny day, that’s why the title of the blog is called what it is)

 

Look at those shapes boi

Update:

So it’s safe to say that my group and I have done a lot in the past week. 1st we’ve created our characters (which you can see below), I created the designs for them in the thought that it appeals the clients idea of a ‘Dumb Ways to Die’ style, which Adam amazingly finalized in Photoshop, and with the Rayman themed body it makes it easier for us to animate them, plus we’ve been getting a lot compliments about their design from the pitch we did (which I’ll discuss in a bit). 2nd we’ve also completed a first draft of our script for the animation which available to look at here – Emergency Vehicle script. We’ve sent it out to some of our tutors as well as our clients to gain some feedback, so far our tutors have replied and say that it’s a little repetitive but quite humorous and informative, which is a good sign. And 3rd we did a pitch to Andy, Debra and the class. Originally it was suppose to be to our clients but they were unavailable to attend, so our tutors and peers stepped in as a substitute, which was nice of them because we got a lot of positive feedback and helpful suggestions from them:

We plan to pitch to our clients next week, but we need to check when they are available first.

Vimeo. 2017. LHC: Tips on driving a left hand car on Vimeo. [ONLINE] Available at: https://vimeo.com/213232169. [Accessed 28 April 2017].

During the pitch one of our peers Maria linked us to a helpful reference that she had made. The animation is about giving tips for left hand driving, and it has the same sort of structure that we’re trying to achieve in our animation, minus the narration and humorous ‘Don’ts’ section. The animation is nice and clean and colour palette is consistent throughout, a good reference for us to follow. Thanks

Next Steps

Hopefully by the next blog post we would have pitched to our clients and they would’ve hopefully given us positive feedback to us. As well as this we plan to get started the animation trying to crack out at least the opening sequence and voice work by the end of the week.

Emergency… Emergency!

New term. New Brief! Oh how exciting. I don’t mean that sarcastically by the way, I’m actually quite excited for this brief, because we get to work with actual clients!!! So I can get an actual taste of what working with clients will be like when I’m working in the industry.

We were visited by the clients yesterday, and they each presented their briefs and show us what they wanted from us. There were a lot of interesting briefs, ones ranging from a Music video, to preparation for a colonoscopy, even one for creating ideas for a movie in china. Ultimately my group, which consists of Adam Cox and Lydia Ayoubi, chose to go for an animation about what to do when an emergency vehicle is approaching behind you. As boring as it sounds to the others it appealed to us more creatively more than the other briefs, we could picture how we could approach in several ways compared to the others. So once that was decided we started generating ideas.

The brief wants us to create a sort of tutorial video of what to do when a blue light vehicle is approaching, so we figured that we were going to do an animation where we would show a variety of scenarios that drivers would be put in, and show what to do and what not do, this way we can present the information that is required for divers to know about as well as giving us opportunities to make the video humorous as well.

 

Target Audience

Our clients informed us that the Target Audience for the animation should be aimed at learner drivers as well as new and existing drivers, so an age bracket of 16-30.

The Look

Image result for dumb ways to die

YouTube. 2017. Dumb Ways to Die – YouTube. [ONLINE] Available at: https://www.youtube.com/watch?v=IJNR2EpS0jw. [Accessed 22 April 2017].

As we talked to our clients they informed us that they would like the video to have a style similar to the game ‘Dumb ways to Die’, mostly because they weren’t too bothered with a super realistic characters and that the ‘D.W.T.D’ style is quite appealing. Plus with our TA being learner drivers and existing drivers we want an appealing style so that people will be interested in the video.